For universities and events
Academic
Guest lectures and workshops on digital marketing, Google Ads, SEO, branding and neuromarketing, for universities, colleges and industry events.
The talks are built the way the frameworks on this site are built: a named idea, stated in a sentence, with the conditions under which it holds and the conditions under which it does not. Students get a method they can use in a placement. An industry room gets an argument it can disagree with.
Sessions run in English or Dutch, from a 45-minute lecture to a half-day workshop. The material is rebuilt for the room. Nothing is reused.
What I bring to a room
- A Master of Business Management (MSc) from Wittenborg University of Applied Sciences, specialising in Digital Marketing & Communication. The academic frame is familiar from the inside: a session can sit inside a curriculum and use the vocabulary a programme already teaches.
- Ten years in paid media, and accounts running today. The numbers in the slides come out of the work, and a Google Ads figure in a lecture is one I am answerable for.
- A published frameworks library on this site, so a room can read the method before or after, and an organiser can see exactly how a session will be argued.
- Delivery in Dutch or English, which for a Dutch programme with international students is usually what settles it.
- A working brief with the organiser first: what the room already knows, what it should be able to do afterwards, and what would make the hour a failure.
Subjects
- Digital marketing end to end, from positioning to measurement
- Google Ads and paid media, and where budget actually leaks
- Measurement and attribution for businesses without a data team
- SEO, content and the organic side of demand
- Branding, positioning and market research
- AI in the marketing workflow, and where it stops holding up
- Neuromarketing: what the evidence supports and what it does not
Booking a session
Tell me the room, the date and what it should be able to do afterwards. If a subject is outside what I can defend, I will say so and not prepare it.