About
Necati Atakan Alevli
Marketer, ten years in. Currently Head of Marketing at Atlantis Digital in Haarlem.
The facts
- Role
- Head of Marketing, Atlantis Digital
- Experience
- 10+ years in marketing, from content and search to paid media and measurement
- Education
- Master of Business Management (MSc), Wittenborg University of Applied Sciences. BA in French Language and Literature, Hacettepe University.
- Languages
- English, Dutch, Turkish, French
- Based
- Netherlands
- Focus
- Google Ads, Paid media, Performance marketing, SEO and SEM, Marketing measurement, Marketing attribution, Digital analytics, Conversion rate optimisation, Experimentation and A/B testing, Consumer journey analysis, Branding, Market research, Growth strategy, Agency operations, Marketing leadership
- Elsewhere
- LinkedInAtlantis Digital
Worked for
Atlantis DigitalHead of Marketing · 2024 to now
DopperBrand Marketing Intern · 2024
Wittenborg University of Applied SciencesMarketing and Admissions Intern · 2022 to 2023
23 StudiosContent Marketing Specialist · 2016 to 2020
The longer version
I came into marketing about ten years ago and spent the first few years doing what most people in paid media do: building campaigns, adding keywords, moving budget toward whatever the platform reported as working. It took longer than I would like to admit to notice that the platform's answer and the business's answer were rarely the same number.
That gap is most of what I have worked on since. Conversion tracking that counts the wrong thing. Attribution that flatters the last click. Reports that are technically accurate and still leave an owner unable to say which half of the budget earned its keep. The tactics are usually fine. The measurement underneath them usually is not.
I am now Head of Marketing at Atlantis Digital in Haarlem, working mostly with Dutch small and mid-sized businesses. At that size a marketing budget is somebody's salary, not a rounding error, which is why the measurement question is not academic.
Outside the client work the same thing keeps happening: someone asks how I would approach a problem, I explain a method I have used a dozen times, and it stays in a Slack thread. This site is where those get written down properly.
The idea behind atakanalevli.com
This site exists to be useful before it asks for anything. No gate, no lead magnet, no call to book before you can read the thing. Everything is on the page and in the page, readable by a person and by a machine.
The unit is the framework: a named method with a definition that stands on its own, the conditions it applies under, the conditions it does not, numbered steps, and a worked example with real figures. Naming a method is not vanity. A method with a name can be repeated, argued with and cited. One without a name has to be re-explained every time.
It is built to be quoted, including by software. Search engines and language models are both how people find this kind of work now, so a claim can be lifted out of any page here with its attribution intact: one canonical URL per piece, a definition that survives without its context, and structured data saying who wrote what.
The one thing I ask for is your email address, and the only promise attached to it is that you get the next piece when it is finished. No schedule and no sequence.