Necati Atakan Alevli
Good marketing can be written down. So I write it down.
Ten years of marketing, from brand and research to paid media and leading teams, turned into methods with steps and worked examples.
Who is Necati Atakan Alevli?
Necati Atakan Alevli is an all-round marketer with 10 years of experience. Paid media and Google Ads, measurement and attribution, conversion optimisation and experimentation, SEO and SEM, branding, market research and AI implementation. Neuromarketing is what he is reading his way into. He has not shipped it, and this page will say so until he has.
The work is Google Ads budgets belonging to small and mid-sized businesses, the reporting those budgets get judged on, and the agency operations around both. That work produced one recurring finding: most accounts cannot tell you what is actually working, and the fix is almost never a new tactic.
Worked with
What can you expect here?
Writing specific enough to argue with. Three tracks: named frameworks with numbered steps, takes on the industry with numbers attached, and notes on running a marketing function.
Nothing is published on a schedule and nothing goes up to fill a slot. A framework carries a definition that stands on its own, the conditions it applies under, and a worked example with real figures, so it can be used on a Monday morning, not admired. Subscribe and you get the next one when it is finished. That is the whole promise.
From the library
All frameworks
FrameworkThe Alevli filter- An AI marketing framework that decides whether a given use of AI or persuasion is acceptable by asking four questions in order, can the customer see it and refuse it, would they expect this use of what you know about them, does a named person stand behind it with sources, and can a human stop it and measure it, and grading the use by its weakest answer, so that the verdict follows the lines drawn by EU law and by the customer’s own expectations rather than by taste.
FrameworkThe Alevli gap- An expectation-management model for positioning built on one law, that satisfaction equals delivery minus expectation, which makes positioning the act of setting your promise at the highest level you can still beat on a bad week.
FrameworkThe bad-case forecast- A forecasting method that chains a marketing budget to revenue in four multiplications, runs the chain as bad, base and good scenarios across a three-month ramp, and sets the owner's expectation at the bad case, because a business that can live with the worst realistic outcome can hold its nerve long enough to reach the good one.
FrameworkThe margin-back budget- A budgeting method that derives an SMB's marketing spend backwards from its own prices, margins and capacity, where contribution per customer sets what a lead may cost and capacity sets how many leads to buy, instead of picking a percentage of revenue that fits no business in particular.
Measured outcomes
All work- ROAS on two rebuilt accounts
- 320%ROAS on two rebuilt accounts
- Newsletter subscribers at one festival
- 900+Newsletter subscribers at one festival
- Turkish international admissions
- +180%Turkish international admissions
05 · Convert
Time to meet.
You scrolled a funnel: see, think, do, care. This is the bottom of it. Write what your account is doing and where the numbers stop making sense, and I will tell you where I would start.
Marketing
An account that cannot say what is working, a budget under pressure, a report that needs numbers behind it.
Academic
A guest lecture or a workshop on digital marketing, Google Ads, SEO, branding or neuromarketing, in English or Dutch.
Coffee over marketing
No brief and no budget. A conversation about the trade, in Haarlem or on a call.